Zebra Technologies’ Caryn Scherer Named One of CRN’s 2021 Women of the Channel

Annual list recognizes female executives for their impact on the technology industry

LINCOLNSHIRE, Ill. – May 11, 2021 – Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front line of business with solutions and partners that deliver a performance edge, today announced that CRN, a brand of the Channel Company, has named Caryn Scherer, Director of Global Channel Strategy and Programs to its prestigious 2021 Women of the Channel list. This annual list recognizes the unique strengths, vision and achievements of female leaders in the IT channel. The 2021 Women of the Channel list acknowledges women from all over the IT channel, including vendors, distributors and solution providers.

The women honored on this year’s list pushed forward with comprehensive business plans, marketing initiatives and other innovative ideas to support their partners and customers, helping them through the uncertainty brought on by the global COVID-19 pandemic. CRN celebrates these exceptional women for their leadership, dedication and channel advocacy.

“Caryn is an enthusiastic advocate for our partners, and we’re pleased to see her inclusion on this list,” says Bill Cate, Vice President Regional Marketing & Global Channels. “Her expansive knowledge of channels, how they operate and her insights on what partners expect from their vendor relationship is what makes her so impactful.”

Scherer, who has more than 20 years of channel experience, has been instrumental in driving partner growth and enablement at Zebra. Her understanding of the channel and ability to influence change helps Zebra meet the needs of the market and better enable Zebra® PartnerConnect program members to market, sell and support Zebra’s solutions.  Earlier this year, Caryn took on an expanded role managing the PartnerConnect program globally including efforts to add new tracks and specializations to the program.

“CRN’s 2021 Women of the Channel list acknowledges accomplished, influential women whose dedication, hard work, and leadership accelerate channel growth,” said Blaine Raddon, CEO of The Channel Company. “We are proud to honor them for their many accomplishments and look forward to their continued contributions to the IT channel.”

The 2021 Women of the Channel list will be featured in CRN Magazine and online at www.CRN.com/WOTC.


CONTACT: Emily Alfano, Zebra Technologies, ealfano@zebra.com, Phone: +1-262-960-6108 


Zebra (NASDAQ: ZBRA) empowers the front line in retail/ecommerce, manufacturing, transportation and logistics, healthcare, public sector and other industries to achieve a performance edge. With more than 10,000 partners across 100 countries, Zebra delivers industry-tailored, end-to-end solutions to enable every asset and worker to be visible, connected and fully optimized. The company’s market-leading solutions elevate the shopping experience, track and manage inventory as well as improve supply chain efficiency and patient care. In 2020, Zebra made Forbes Global 2000 list for the second consecutive year and was listed among Fast Company’s Best Companies for Innovators. For more information, visit www.zebra.com or sign up for news alerts. Participate in Zebra’s Your Edge blog, follow the company on LinkedInTwitter and Facebook, and check out our Story Hub: Zebra Perspectives.

About The Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com

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ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2021 Zebra Technologies Corp. and/or its affiliates.

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