Modella Group Improves Inventory Visibility and Accuracy with Zebra Technologies RFID Solution

Inventory accuracy increases to 95 percent and store associates can locate items 20 times faster

SANTIAGO DE CHILE, CHILE – April 29, 2021 – Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the edge of the enterprise with solutions and partners that enable businesses to gain a performance edge, today announced that Modella Group, a leading Chilean-based fashion retailer, implemented a RFID solution to improve inventory accuracy and visibility and enhance the customer experience.

Modella Group implemented the Smart Retail solution of Telectrónica, a Zebra PartnerConnect Premier Solution Partner, with Zebra fixed RFID readers, antennas, mobile computers and sleds, to transform the customer experience and gain a competitive advantage.  By creating an automated process for the receipt and dispatching of orders, Modella has eliminated manual errors and increased worker productivity in its distribution centers. In addition, inventory audits in stores can be completed by one person in 30 minutes and products can be located 20 times faster, resulting in reduced operational costs, improved associate productivity and efficiency, and increased time spent assisting customers.

“We are very pleased with the Zebra-Telectrónica RFID solution, which has improved our efficiency and allowed us to better manage our inventory by tracking clothing from the manufacturer, through the distribution center and into our stores,” said Rodrigo Hishberg, Retail Manager of Modella Group. “By improving our inventory visibility, our accuracy has increased from 60 to 95 percent, providing a solid foundation for our commitment to excellent customer service.”

With 50 years of experience, Modella Group has managed a variety of renowned fashion brands in different countries. Initially, Modella Group deployed the Smart Retail solution in three stores as part of trial in Santiago de Chile. The company is planning to roll out the solution to an additional 70 stores for a variety of brands beyond the trial.  

“Zebra’s innovative solutions provide retailers like Modella Group with visibility and actionable insights into its customers, inventory, and other valued assets from the point of sale to the distribution center,” said Alejandro Prosperi, Sales Director for south of Latin America region of Zebra Technologies. 

“Zebra offers purpose-built scanners, printers and mobile computers that helps Modella Group outperform the competition, elevate the customer experience and strengthen its operations.”

The RFID solution has facilitated the traceability of each clothing item from manufacturing, through its entry and exit at the distribution center to its arrival at stores. Clothing is identified with RFID tags and Zebra’s readers enable high-performance tracking to get the real-time information needed to accurately count inventory and provide faster answers to customers.

“We are proud to work with a visionary retailer like Modella Group who understands how technology that connects people, assets and data can positively impact business operations,” said Alan Gidekel, CEO of Telectrónica.


  • Modella Group, a Chilean-based fashion retailer, implemented an RFID solution that created an automated process for inventories management, eliminating manual errors and improving customer experience in their stores.
  • Modella Group has also significantly reduced the time and labor needed to conduct inventory audits. The process can now be completed by one person in 30 minutes and products can be located 20 times faster.
  • The SmartRetail RFID solution will be deployed in an additional 70 stores throughout Chile.  



Zebra (NASDAQ: ZBRA) empowers the front line of business in retail/ecommerce, manufacturing, transportation and logistics, healthcare and other industries to achieve a performance edge. With more than 10,000 partners across 100 countries, we deliver industry-tailored, end-to-end solutions that intelligently connect people, assets and data to help our customers make business-critical decisions. Our market-leading solutions elevate the shopping experience, track and manage inventory as well as improve supply chain efficiency and patient care. Ranked on Forbes’ list of America’s Best Employers for the last four years, Zebra helps our customers capture their edge. For more information, visit or sign up for news alerts. Participate in our Your Edge blog and follow us on LinkedInTwitter and Facebook

Media Contact:

Diana Calderón
Zebra Technologies
+57 3138021009  

Marisa Maldonado
+ 52 1 55 2890 0048

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