Zebra Technologies Named a Leader in Nucleus Research’s 2022 WFM Technology Value Matrix

Company recognized as a Leader for the fourth consecutive year

LINCOLNSHIRE, Ill. – April 21, 2022 – Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front line of business with solutions and partners that deliver a performance edge, today announced that it has been recognized by Nucleus Research as a Leader in the 2022 Workforce Management (WFM) Technology Value Matrix. This is the fourth consecutive year that Zebra has placed in the Leader quadrant.

“We positioned Zebra as a Leader in the 2022 WFM Technology Value Matrix for the fourth straight year for the agile and full spectrum of Reflexis Systems’ WFM suite, which Zebra acquired in September of 2020,” said Evelyn McMullen, Analyst at Nucleus Research. “Reflexis’ Workforce Scheduler™ empowers and streamlines scheduling for front-line workers across a wide range of industries, freeing store and branch managers to focus on elevating the customer experience.”

Nucleus Research evaluated 16 WFM solutions and ranked them on their delivery of value to customers via both the functionality and usability of their software. Zebra received accolades for its AI-powered Reflexis WFM platform, which allows managers and employees at retailers, quick service restaurants (QSR), hotels and banks to optimize execution processes and labor expenditures.

“Zebra Technologies is honored that Nucleus Research has recognized our Workforce Management solution as a Leader in the 2022 WFM Technology Value Matrix,” said Suresh Menon, Senior Vice President and General Manager for Software Solutions, Zebra Technologies. “Our AI-powered Reflexis WFM platform helps businesses optimize labor budgeting, forecasting and scheduling, while Employee Self-Service™ increases employee productivity, engagement and retention.”


  • For the fourth consecutive year, Zebra Technologies has been recognized as a Leader in the Nucleus Research WFM Technology Value Matrix.
  • Zebra’s cloud-based Reflexis platform of real-time store operations, task management and workforce management solutions enables managers and employees at retailers, QSRs, hotels and banks to optimize labor investments while simplifying work for stores.
  • Reflexis Systems was acquired by Zebra in September of 2020 to bolster its software-as-a-service (SaaS) offerings, which together help close the gap between the planning and execution of labor and inventory strategies.



Zebra (NASDAQ: ZBRA) empowers organizations to thrive in the on-demand economy by making every front-line worker and asset at the edge visible, connected and fully optimized. With an ecosystem of more than 10,000 partners across more than 100 countries, Zebra serves customers of all sizes – including 94% of the Fortune 100 – with an award-winning portfolio of hardware, software, services and solutions that digitize and automate workflows. Supply chains are more dynamic, customers and patients are better served, and workers are more engaged when they utilize Zebra innovations that help them sense, analyze and act in real time. Zebra recently expanded its industrial automation portfolio with its Fetch Robotics acquisition and increased its machine vision and AI software capabilities with the acquisitions of Adaptive Vision and antuit.ai. Zebra is #25 on Newsweek’s inaugural list of America’s 100 Most Loved Workplaces and #79 on Forbes’ list of America’s 500 Best Midsize Employers. Learn more at www.zebra.com or sign up for news alerts. Follow Zebra’s Your Edge blog, LinkedIn, Twitter and Facebook, and check out our Story Hub: Zebra Perspectives.


Nucleus Research is a global provider of investigative, case-based technology research and advisory services. The company’s ROI-focused research approach provides unique insight into the actual results technology solutions deliver, allowing organizations to cut through marketing hype to understand real operational value and select or renew the best technology solution for their environment. For more information, visit www.NucleusResearch.com.

Media Contact:
Bill Abelson
Zebra Technologies

Industry Analyst Contact:

Kasia Fahmy
Zebra Technologies

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