Zebra's Industry Solutions can give your business a competitive advantage by connecting people, assets and data to help you make better decisions.
Scale and energize your retail strategy with a digital backbone that unifies your team, informs priorities and drives results with Zebra's retail technology solutions.
Zebra’s mobile computing, scanning, and printing solutions connect each operational area in your warehouse to give you the agility to realize transformational gains.
Zebra's healthcare technology solutions provide patient identity management, mobile health devices, and business intelligence data to improve efficiency.
Zebra’s manufacturing technology solutions enable manufacturers to become more agile, optimize plant floor performance and embrace market changes.
Zebra's market-leading solutions and products improve customer satisfaction with a lower cost per interaction by keeping service representatives connected with colleagues, customers, management and the tools they use to satisfy customers across the supply chain.
In today's world, the demands on transportation and logistics companies are higher than ever. Dedicated Warehouse, Fleet and Delivery, and Yard and Terminal solutions enable visibility to every aspect of your business and keep operations running flawlessly around the clock.
Zebra's hospitality technology solutions equip your hotel and restaurant staff to deliver superior customer and guest service through inventory tracking and more.
Empower your field workers with purpose-driven mobile technology solutions to help them capture and share critical data in any environment.
Learn how Zebra's public sector technology solutions empower state and local governments to improve efficiency with asset tracking and data capture devices.
Zebra's range of Banking technology solutions enables banks to minimize costs and to increase revenue throughout their branch network. Learn more.
Zebra's range of mobile computers equip your workforce with the devices they need from handhelds and tablets to wearables and vehicle-mounted computers.
Zebra's desktop, mobile, industrial, and portable printers for barcode labels, receipts, RFID tags and cards give you smarter ways to track and manage assets.
Zebra's 1D and 2D corded and cordless barcode scanners anticipate any scanning challenge in a variety of environments, whether retail, healthcare, T&L or manufacturing.
Zebra's extensive range of RAIN RFID readers, antennas, and printers give you consistent and accurate tracking.
Choose Zebra's reliable barcode, RFID and card supplies carefully selected to ensure high performance, print quality, durability and readability.
Zebra's location technologies provide real-time tracking for your organization to better manage and optimize your critical assets and create more efficient workflows.
Zebra's rugged tablets and 2-in-1 laptops are thin and lightweight, yet rugged to work wherever you do on familiar and easy-to-use Windows or Android OS.
With Zebra's family of fixed industrial scanners and machine vision technologies, you can tailor your solutions to your environment and applications.
Zebra’s line of kiosks can meet any self-service or digital signage need, from checking prices and stock on an in-aisle store kiosk to fully-featured kiosks that can be deployed on the wall, counter, desktop or floor in a retail store, hotel, airport check-in gate, physician’s office, local government office and more.
Discover Zebra’s range of accessories from chargers, communication cables to cases to help you customize your mobile device for optimal efficiency.
Zebra's environmental sensors monitor temperature-sensitive products, offering data insights on environmental conditions across industry applications.
Keep labor costs low, your talent happy and your organization compliant. Create an agile operation that can navigate unexpected schedule changes and customer demand to drive sales, satisfy customers and improve your bottom line.
Empower the front line with prioritized task notification and enhanced communication capabilities for easier collaboration and more efficient task execution.
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Reduce uncertainty when you anticipate market volatility. Predict, plan and stay agile to align inventory with shifting demand.
Drive down costs while driving up employee, security, and network performance with software designed to enhance Zebra's wireless infrastructure and mobile solutions.
Explore Zebra’s printer software to integrate, manage and monitor printers easily, maximizing IT resources and minimizing down time.
Make the most of every stage of your scanning journey from deployment to optimization. Zebra's barcode scanner software lets you keep devices current and adapt them to your business needs for a stronger ROI across the full lifecycle.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
Zebra DNA is the industry’s broadest suite of enterprise software that delivers an ideal experience for all during the entire lifetime of every Zebra device.
Advance your digital transformation and execute your strategic plans with the help of the right location and tracking technology.
Boost warehouse and manufacturing operations with Symmetry, an AMR software for fleet management of Autonomous Mobile Robots and streamlined automation workflows.
The Zebra Aurora suite of machine vision software enables users to solve their track-and-trace, vision inspection and industrial automation needs.
Zebra Aurora Focus brings a new level of simplicity to controlling enterprise-wide manufacturing and logistics automation solutions. With this powerful interface, it’s easy to set up, deploy and run Zebra’s Fixed Industrial Scanners and Machine Vision Smart Cameras, eliminating the need for different tools and reducing training and deployment time.
Aurora Imaging Library™, formerly Matrox Imaging Library, machine-vision software development kit (SDK) has a deep collection of tools for image capture, processing, analysis, annotation, display, and archiving. Code-level customization starts here.
Aurora Design Assistant™, formerly Matrox Design Assistant, integrated development environment (IDE) is a flowchart-based platform for building machine vision applications, with templates to speed up development and bring solutions online quicker.
Designed for experienced programmers proficient in vision applications, Aurora Vision Library provides the same sophisticated functionality as our Aurora Vision Studio software but presented in programming language.
Aurora Vision Studio, an image processing software for machine & computer vision engineers, allows quick creation, integration & monitoring of powerful OEM vision applications.
Adding innovative tech is critical to your success, but it can be complex and disruptive. Professional Services help you accelerate adoption, and maximize productivity without affecting your workflows, business processes and finances.
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Find ways you can contact Zebra Technologies’ Support, including Email and Chat, ask a technical question or initiate a Repair Request.
Zebra's Circular Economy Program helps you manage today’s challenges and plan for tomorrow with smart solutions that are good for your budget and the environment.
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Build your reputation with Zebra's certification offerings. Zebra offers a variety of options that can help you progress your career path forward.
Build your reputation with Zebra's certification offerings. Zebra offers a variety of options that can help you progress your career path forward.
Direct thermal or thermal transfer barcode printers are best when you need any of the following:
'Point-of-application' means the printer is located where the label is applied. By printing labels where needed and when needed (on demand), thermal printers can increase productivity. Point-of-application printing is related to distributed printing, whereby printers are placed at various points throughout a facility. Thermal printers are smaller, simpler, more durable and less expensive than laser or dot matrix printers, making them ideal for distributed printing.
Thermal printers are ideal for applications that require individual or batch labels with variable data fields that change frequently. In such cases, thermal printers promote efficient and flexible label production with virtually no label waste, enabling users to print only what they need when they need it.
Thermal printers are ideal for labeling applications requiring varying label widths and / or lengths because they adapt easily to a variety of label sizes. In fact, on thermal printers with wide print widths, labels of assorted sizes can be printed at once. Laser and dot matrix printers cannot make such claims because the variety of label materials and sizes in sheet or pin-feed format is limited.
Thermal printers can cleanly print any graphic image, including logos. Additionally, text fonts are “scalable,” meaning that they can be adjusted to any point size requirement. Bitmap fonts, by comparison, are only adjustable to a limited number of point sizes (e.g., 8, 10, 12, 14, 16 or 18 points). Dot matrix printer software does not allow such flexibility.
Thermal printing is ideal where high-definition barcodes are required. Barcodes printed on direct thermal printers — including complex, 2D barcodes — offer the highest first-time scan rates of any printing technology, reducing errors and increasing productivity.
Thermal printers are clean and quiet. They are also more compact than dot matrix, ink jet or laser printers. Thermal printers come in three basic varieties: tabletop, desktop and mobile. Tabletop thermal printers are bigger than desktop thermal printers, primarily because of their ability to hold a full 8-inch (203 mm) roll of media compared to the 3- to 5-inch (76 to 127 mm) roll capacity of a standard desktop printer. Mobile printers are the smallest because they are designed for portability, often hanging from a shoulder strap or belt clip.
Even tabletop printers that are comparable in size to some laser printers usually are designed to have a smaller “footprint” (i.e., the amount of flat surface area that is consumed). Desktop printers have a footprint about the size of an office phone or mouse pad. Only thermal printing technology offers the compact portability of mobile printers.
Thermal printers tend to have a higher initial cost but a lower maintenance cost compared to other print technologies, resulting in a lower cost of ownership. Lower long-term maintenance costs can quickly offset the higher initial investment.
Technology | Print Quality | Scanner Readability | Initial Installation Cost | Long-Term Maintenance Cost | Materials Waste |
Dot Matrix | Fair | Low | Low / Moderate | Moderate / High | High |
Ink Jet | Moderate | Low / Moderate | High | Moderate / High | High |
Laser | Moderate | Moderate | High | Moderate / High | High |
Direct Thermal | Moderate / Excellent | Moderate / Excellent | Moderate / High | Low | Low |
Thermal Transfer | Excellent | Excellent | Moderate / High | Low | Low |
Selecting the right printer is not as intimidating as it first appears. By describing the barcoding functions in specific terms and answering a few simple questions, users can narrow their printer choices considerably. The primary questions to ask are:
Other performance variables include the following:
What sort of environmental conditions will the printer encounter? Some Zebra® printers, for example, are specifically designed for harsh industrial environments and have sealed cabinetry to prevent dust from interfering with operations. Rugged desktop printers may be ideal for light industry, commercial applications and office use.
What is your daily label output? Zebra’s high-performance Xi™ series printers are designed to operate continuously, during peak print cycles or nonstop for 24-hour cycles. Other models are better suited for lower volume, intermittent printing. Print speed is also a factor in meeting print volume requirements.
Print speed is an important consideration if you require a high volume of labels to be printed daily or during peak cycles. Print speed is an element of “throughput,” which is the time lapsed between receipt of the print command and completion of the printing process. Throughput depends not only on printing time but also on label formatting time (i.e., the time required to convert the program and data to an image on the label). Depending on the complexity of the label format and the printer’s ability to process this information in an efficient manner, label-formatting time can sometimes cause significant print delays, affecting a printer’s overall print speed capability. Such delays can be costly in productivity if they occur in a production environment where time and on-demand print capability are of the essence.
Thermal transfer is the only solution if crisp, long-lasting images are required to last for a number of years. Direct thermal printers, in comparison, are ideal for short-term applications where the label is only required to last for a limited amount of time — from one week to one year. Direct thermal is not as durable as thermal transfer, especially when exposed to direct sunlight or chemicals. Direct thermal paper varieties are also somewhat more limited than those available for thermal transfer printers.
Depending on your application, higher resolution (measured in dots per inch or dpi) may be required to facilitate the printing of text and barcodes on very small labels, such as those commonly used in the electronics or pharmaceutical industries for component or specimen labeling. Higher print resolutions provide crisp, detailed printing of much information in small spaces, without impairing scanner readability. While many Zebra printers have 203 dpi resolution — adequate for most normal applications — other models offer 300 dpi and even 600 dpi for high resolution in applications where limited label real estate exists or where high-resolution text and graphics are needed.
Another factor in choosing a printer is determining the widest label you need to print. Zebra thermal printers, for example, offer an assortment of maximum print widths ranging from 2" (on mobile and some desktop printers) to 8.5" (for printing 8.5" x 11" packing slips and invoices faster and less expensively than laser printing). If your application demands large labels (e.g., shipping labels, multi-part invoices, or labels on large products and packages, chemical drums, or pallet wrap) you need to choose a wide-label printer with a print width of 6" or more.
Even if the application does not require large labels, sometimes a wide-label printer can still be advantageous. For example, while a 4"-wide printer is able to print the common 6" x 4" compliance label format, it must rotate the information and print it lengthwise (4"W x 6"L). A 6"-wide printer can print the same label laterally (the wide way) as 6"W x 4"L.
In the 4"W x 6"L format, the barcode is shown in a rotated, “ladder” style format. The 6"W x 4"L barcode format is shown in a normal, “picket fence” style. It is more difficult for most printers to print rotated barcodes; rotated labels have to print more slowly to achieve the same barcode print quality. Zebra’s patented E3™ Element Energy™ Equalizer printhead technology ensures that the correct amount of heat is delivered to each part of a printhead at all print speeds, optimizing the quality of the barcodes that are produced in either orientation. A 6"-wide printer completes a 6"W x 4"L label three times faster than a 4"-wide printer and produces 50 percent more labels from a single media roll — saving media costs and stretching the time between media changes.
Wide-label printers can also multi-task with “multiple up” printing. Using a single printer configured to print multiple formats, for example, an assembly station can print on demand all the component labels it needs for each assembly. Similarly, wide-label printers allow “multiple cut” printing that is valuable for batch printing; a 6"-wide printer can print six 1" die-cut labels across simultaneously.
Additional factors to consider when purchasing a particular thermal printer are its available options. These options may include:
Any of these options can help the printer meet application needs more closely and enhance the operator’s productivity. The peel mode option, for example, can facilitate quicker label application. In peel mode, the printer separates the label from its liner backing, so rather than removing it manually, the user can simply take the label and affix it. Such timesaving options greatly facilitate label output and in some cases even improve worker morale.
When a proper balance is reached between printer performance and application, the printer becomes a more natural extension of the operator. The resulting higher efficiency can add to the organization’s overall productivity and bottom line.
See Our Full Line of Thermal Barcode Printers
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